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Enterprise Concerns over Network Privacy Boost Industry for BYOD Security Solutions

Omkar Gaikwad, Digital Marketing Executive, Allied Market Research
Tuesday, January 31, 2017
Omkar Gaikwad, Digital Marketing Executive, Allied Market Research
Headquartered in the U.S., Allied Market Research is a full-service market research & business consulting wing that intends to provide business insights & consulting to assist its clients to make strategic business decisions & achieve sustainable growth in their respective market domain.

The increase in the number of enterprises and employers opting for BYOD security solutions for securing their corporate data networks is augmenting the industry's growth. Organizations and business enterprises ushered in a new era of work culture by popularizing the concept of bringing-your-own-device (BYOD) to the office. The concept of using personal devices to log onto the company's corporate network has appealed to a large number of employees across the globe. BYOD has improved employee satisfaction and productivity by making workers feel more connected and comfortable with their devices. It has allowed for even remote access to work-related options and allowed them to work on the work. Thus, enterprises are benefitting from the widespread benefits of enhanced efficiency and output, as more and more employees take ownership over their work, with the use of BYOD.

However, the enterprises and businesses are also aware of the need to implement user privacy policies to ensure BYOD security. The BYOD security market is fast expanding to cater to the demands of organization privacy infringement, access issues, and control of personal & corporate connections. The need for security and enforcement of employee-friendly policies that do not invade the personal usage of the user, as well as put corporate security policies in practice are driving the industry forward. According to expert analysts following the BYOD security market, the industry is forecasted to earn $24.6 billion by 2020, supported by a CAGR of 36.3 percent.

Virtual Mobile Infrastructure a Feasible Solution

A majority of the employees bringing their own devices to work complain about the invasion of privacy by corporate security solutions. Even employers are having concerns over the current security available in the mobile device. This could potentially change with the implementation of a privacy route that allows efficient security for employers' control and still maintains the decorum on employees' personal information on their devices. Many BYOD security solution developers are coming up with unique solutions to create such policy. For instance, Avast Mobile Enterprise has developed a specific solution called the virtual mobile infrastructure (VMI) for BYOD devices. The new Avast Virtual Mobile Platform (VMP) permits enterprises and employers to deploy a 'virtual mobile device', which includes custom and third-party applications on any device connected to the corporate network via the cloud. The organization can separate the business aspect from employee's personal access applications through a virtual simulation of a smartphone device on the BYOD device. This promotes a singular use of the simulation for business operations.


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