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December - 2016 - issue > CEO Insights

Embracing Technology Key to Stay Atop for the Media Industry

Amit Rathore, Founder & CEO, Quintype
Friday, December 30, 2016
Amit Rathore, Founder & CEO, Quintype
Headquartered in the U.S., Quintype is a data-driven publishing platform for the mobile-first world. The entity provides seamless, end-to-end SaaS to manage all aspects of a modern online media operation.

Digital revolution has taken the business world by storm. It has made its presence felt across sections. Digitization of processes has forced businesses to rethink their business models to survive in the new world. The media industry was amongst those that felt the tremors of this transformation as early as the late 90's. Whilst the industry accepted the emergence of digital technologies, the bottom just fell out from a revenue perspective. As publications moved from print to digital, the advertising revenues plummeted & subscriptions became increasingly harder to sell given the abundance of free content on the internet.

Between March 2006 and September 2014, the number of newsroom jobs fell by 33 percent, according to the Pew Research Center and daily and weekly newspapers shuttered their doors with increasing frequency. This unexpected advent of technology proved costly for many journalists with many deciding to continue their careers in a different industry like PR or corporate communications or freelancing for multiple publications, to make ends meet. As for the ones willing to brave the modern technology there are a few challenges to overcome with the help of technology.

Gathering Real Time News

Citizen journalism initiatives coupled with a heightened sense of civic sensitivity - have lent a voice to the common man on the street. Social network sites like Facebook, Twitter, and Instagram have broken the stranglehold that traditional media had over distribution - and can make the common man an instant celebrity for breaking news. It's evident that smartphones here play a dual role for the journalists - as a friend and a foe. 'Trend' is the buzz word in the industry now and it is essential to keep a watch on stories or news that are trending. Tools like Buzzsumo, Feedly and Newswhip Spike allow busy journalists to check which topics are trending where and what time, and use analytics to assess the strength of a potential story in real time.


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