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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

August - 2010 - issue > STARTUP CITY


Pragyan Acharya
Tuesday, August 3, 2010
Pragyan Acharya

With the growing popularity of mobile applications telecom companies, software designers, and users have channelized all their efforts in the development of mobile applications. The Indian telecom sector had predicted the mobile phone user base in the country to touch the 500 million mark by this year. The challenge is to provide the users with variety of options in their cellphones as they have confined their personal and professional lives in their mobiles. In such a scenario, Divum could think of developing varied applications that would come handy for mobile users to perform any task right through their cells. This idea crept into their mind in a period when the world was scathed by the global economic downturn.

Divum is an Indian startup, which is focused on mobile application development and has developed more than 120 apps last year, covering various platforms like iPhone, Blackberry, Nokia, Android. It was established by Vaideeswaran Sethuraman, who is an EDA engineer with 15+ years of experience, and Sreelakshmi Vaideeswaran, who has a passion for graphic designing and business practices roles. At a time when mobile applications in India were hardly known and available only for a few platforms, Divum planned to make various mobile apps pervasive and compatible on variety of platforms.


After involving into a deep thought process and several experiments, Vaideeswaran and Sreelakshmi combined their efforts and skills to set up Divum as a mobile apps company, which has been a self sustained startup. As their revenue started picking up, they have now reached a stage, where they have 35+ global clients, set-up a subsidiary in London, UK, Divum is Pro-Forum Nokia member, Alliance partner with Blackberry, Channel Partner with Samsung. The company has developed various games and applications under their banner like Fun City Games, Cricket Calling, FootBall Fever, F1 Twitter app and My pocket prediction etc. Divum also have couple of unique App Frameworks.

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