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May - 2015 - issue > CXO View Point

Disrupting the Status Quo with Design Led Engineering

By Mohan Krishnaraj, Head - User Experience Group, Symphony Teleca
Thursday, May 7, 2015
By Mohan Krishnaraj, Head - User Experience Group, Symphony Teleca
Symphony Teleca is privately held software services company catering to the mobile communications industry. Founded in 2001, the company is headquartered in Mountain View.

"We invested two million and six months in this application. We got the best team of engineers. We didn't cut corners on testing. But the app is failing miserably," moans the CIO. "The users just don't seem to get it!"

Sounds familiar?


Bad user experience is oftentimes that elephant in the room of product/company failures. It is skeptically viewed upon as the "indulgent luxury", "last to be done, first to be cut down", "I'm not going to spend millions investing in a good color scheme, show me the numbers!"



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