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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2012 - issue > Venture Beat

Devkumar Gandhi's Dobango nabs Rs.30 Crores in Seed Funding

SI Team
Wednesday, October 31, 2012
SI Team
The Nexage founder Devkumar Gandhi founded Dobango in early 2011 as the first-ever social marketing platform for Pinterest. And recently the startup raised a whopping Rs.30 Crores in seed funding from John Osterm, who has also made an investment in Nexage.

Gandhi has plans to use the fund to fully differentiate from other early movers on Pinterest by focusing solely on marketing campaigns beyond analytics. Being among one of the first company to effectively monetize and run social marketing campaigns for brands on Pinterest, Dobango has spent the past six months creating a way for brands to build and measure targeted social contests using pinboards.

Initially founded as a social gaming platform with casino-style games available on Facebook, iPhone, Android phones and the web; but when Gandhi saw an opportunity in social marketing, he shifted his attention and planned to focus on this platform for next one year.

“Pinterest is the greenfield opportunity in social media marketing right now, and brands have struggled to figure out how to execute marketing campaigns at scale. We have finally cracked the code on this and have seen incredible results that go beyond anything I have worked on in my career. This is why we have decided to raise funds and go all in,” says Devkumar Gandhi, Founder and CEO, Dobango.

The company has plans to expand the service by introducing content management tools and analytics for brands. Currently focused on this platform, Dobango creates a contest page for consumers to post user generated content. Its social marketing platform automatically pins users' content to the brand’s Pinterest page and synchronizes data from Pinterest to track contest progress and notify winners of daily prizes.
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