In today's digitally driven world, everything from marketing promotion to business intelligence revolve around data. However, unleashing the real value out of the humongous volumes of data is easier said than done.

Enter DataCaliper, the Cary, NC Headquartered Company that brings in the diamond-edge precision of a Caliper into the process of realizing the potential that lies within the data.

"The biggest challenge we faced in our early years was from clients not understanding the true potential of data," says Ramkumar Jeyaraman, CTO at DataCaliper. "When we asked organizations to list their assets, it always, only contained buildings, materials and employees. Data was nowhere in the picture. That is the very notion we wanted to change," he says. DataCaliper has helped several CIOs and companies realize the true potential of their data and extracted valuable insights from it. "Our custom algorithms aggregate data from different sources and we push it through a pipeline architecture to cleanse, consolidate, store and mine that data for relevant information." remarks Ram. "Long before data analytics and data scientists came into the scenario we were actually extracting insights from data. Data is our bread and butter," he adds.

Focus on Data Quality

The very slogan of DataCaliper, "Leash Data Unleash Decisions" shows the company's commitment towards capturing data in its various forms and extracting insights out of it for business advantages. The key factor that helps with insight extraction lies in the quality of data collected. Hence it is important to clean data at the point of source itself. "If dirty data enters the system and manifests itself, it becomes very difficult to extract value out of it," says Ram. DataCaliper recommends a comprehensive Data Architecture and Data Governance mechanisms as the foundation for any data initiative. The Data Architecture should focus on data end to end, starting from Metadata, Data Capture, Data Persistence, MDM (Master Data Management), Data Governance, ETL, Data Retrieval and Data Archival. Additionally, DataCaliper also provides companies with data quality governance framework to help them establish data quality road map and monitoring.