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September - 2015 - Special issue > 20 Most Promising e-Commerce Companies

Couponzguru: Embracing e-Consumers with Free Exclusive Coupons & Deals

si Team
Tuesday, September 22, 2015
si Team
Miraz always canvasses discounts and deals every time while shopping online, but mostly gets distressed wasting a lot of time in activating those fake deals. While internet revolution in India has discerned a tremendous growth in e-Commerce and its affiliate online coupon industry, this is not the lone case for Miraz. Back in 2011, there were hardly any genuine coupons sites in India. The ones who were there were hardly providing correct information. Amidst the dubiousness of online coupons industry in India, Vikash Khetan, an engineer and business analyst by profession, incepted Couponzguru in India in 2011 with just Rs.25,000, while e-Commerce market was still napping. The motive was to solve buyers problem of getting working coupons and make online shopping hassle free. This self funded startup became profitable in the first two months of their operations itself and have been profitable throughout. Through exclusive tie-ups with online giants and manually verified coupons, Couponzguru offers facileness in user-experience categorizing the deals.

Replenishing Authentic Coupons
Headquartered in Pune, Couponzguru is one of the very few deal and coupon aggregators that have tie-ups with more than 700 websites to offer exclusive online deals from Flipkart, Snapdeal, Amazon, Jabong, Yatra, Uber and Dominos amongst others in Electronics, Fashion, Home & Kitchen, Online Food Ordering, Mobile Recharges & more categories. One of the main advantages for merchants is cross-promotion as buyers may get magnetized to other retailers while considering. It additionally presents Bank offers from Axis, SBI, HDFC, ICICI and Citi Bank. While marketing and advertisements make a business reach people, Vikash and his team believe in the true content of the website. Every single deal and coupon is substantiated to offer a spot on and facile user-experience. Vikash Khetan, the Founder, expounds, �We believe on true content to facilitate the major pain of expired offers and wastage of time. 99 percent of coupons and offers listed in Couponzguru are working as we manually check each of the coupons before publishing it on our website�. Couponzguru earns commission on sales through referring customers who utilize the codes to shop on the e-Commerce website directed through Couponzguru�s portal. It also enables more frugal advertisement as the partners don�t have to pay for the clicks that do not convert to sales.
Amid major competition in online deals, this coupon aggregator is endeavoring to pump in money in Google & Facebook advertisements. Vikash integrates, �We will be investing an abundance of money in advertising, promotion and branding in the next 2-3 months to attract more customers�. To surmount challenges of technology in terms of user-experience, Couponzguru is coming up with a more incipient version of website where offers will be customized as per users.

Prospecting Moonlit e-Commerce Avenues
To chalk-out the road to prosperity, Couponzguru has vigorous team of 12 members who work flawlessly to bring out the best for the users amid a salubrious startup culture. Through experience sharing and conception discussion, employees at this organization empower themselves. Vikash heartens them through e-Commerce and tech-startup stories.
In the booming e-Commerce sector in the Southeast Asia, Couponzguru is exploring shores in Malaysia anchoring at Singapore. Couponzguru�s plans also include a grooming Australian market. Vikash explicates, �We are trying to keep updating ourselves with latest technologies and for that, we are working on better website experience, layout introducing newer features, price comparison and customized deals through analyzing the data on traffic we get every day�. The e-Commerce and its affiliate market which are on the line to reach saturation are now in the �Full-Moon�. In this moonlit avenue of e-Commerce, self-funded Couponzguru is growing with the market trends to expand globally in the next six months.

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