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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Clearpath: SEO at its best

Hari Anil
Thursday, October 6, 2011
Hari Anil
‘It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars, and vice versa,” U.S. movie and television actor Dirk Benedict once said referring to the television and movie marketing. This statement fits like the last piece of a puzzle in the present business world as well. Having great products is just the beginning of the journey and it never guaranties success to a company. The key lies in marketing; how you let the world know that you have a great product and convince them; and that is where many companies fail.

In today’s Internet era, it is difficult to imagine a company without a website of its own. Companies take painstaking efforts in building these websites so that it is able to pick a viewer’s interest and engage them. But is a good looking website enough? What is the point if people are not able to stumble upon them easily on a search engine? Spending money on a webpage that is hard to find is like drawing a line in water — utterly pointless. The World Wide Web is a vast ocean with more than 13.8 billion websites, and this number is rapidly increasing. So how does a company make sure that its website ranks high on the search engine? This makes Search Engine Optimization (SEO), which helps to increase the visibility to the company webpage, all the more valid, and this is where Clearpath Technology kicks in.

Birth

Clearpath Technology is the brain child of Deepak Bansal, and a 22 year old college student, told his customers that he can make their websites come up first if people search certain key words, he was unaware that he is venturing into the depths of SEO. He knew what has to be done to make that happen but he never came across the term SEO. Even though the guidelines that for a proper SEO are available and all that has to be done is follow it, it cannot be done easily by a company itself. It is a labor intensive work. There are so many different aspects that have to be monitored in order to make sure that the website pops up first in a search engine search. The website has to be optimized, it needs to be made search engine friendly, need to make sure that the site content are exclusive and more, and these steps have to be repeated again and again. It is a time consuming and wearing process and so most companies cannot manage this themselves. And outsourcing will be an expensive option. He realized this; he saw the huge opportunity and Clearpath was born.

The company pioneer in SEO and does this for much more economic than that of other SEO companies in the market. Ever since its inception the company grew at exceptional pace. It started with 9 employees, serving a handful of clients and six years later, stands with 650 employees who serve 4500 active clients. Even though the company is growing exceptionally well, Bansal say there is a very long way to go.


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