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Cios On Educated Users

Torsten Behle, CIO Worldwide, FCB Global
Tuesday, December 8, 2015
Torsten Behle, CIO Worldwide, FCB Global
Headquartered in New York, FCB Global is a technology platform comprising of a passionate group of thinkers, technology experts and storytellers who create innovative ideas to alter consumer behavior.

Not a single week goes by without a serious data breach. IT security has become a standing topic at board meetings and companies are investing billions in new security systems for prevention, detection, access management and restrictive policies for end users. While the financial impacts are well understood, the business consequences of limiting Generation Y"s digital flexibility are underestimated.

Much has been written about the new generation of information workers, and we are all familiar with their inclination toward technology, mobility and flexible work schedules. However, the current technical tool set of most corporations is not keeping up. For Generation Y, on-premise storage, corporate data centres or VPN connections no longer cut the mustard. I have heard from HR managers who interview very promising creative talents for non-technical roles who ask for specific Apple laptop models, the latest iPhone and want to know about the email system used and how they can access company data from outside the office. Only after receiving satisfactory answers will they agree to sign the contract.

Companies who view this development as a threat will not attract new talent and will eventually lose top talent. Those who express a clear commitment to this new generation of employees, their ideas, values and objectives will acquire and retain the most engaged, loyal and creative staffers.

Of course, this comes with the challenge of securing a company's digital assets. While sociologists reveal that Generation Y is less likely than earlier generations to follow rules and regulations, there's evidence that they have a strong desire for good reputations, to show knowledge, experience and intellect.


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