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December - 2014 - Special issue > Brand of the Year - Cloud CRM

CRMnext: Creating Ground-breaking Commutable Cloud CRM Innovations based on Human Centric Designs

Susila Govindaraj
Friday, January 30, 2015
Susila Govindaraj
Most cloud CRM players stick with single solution like sales management or campaigns, while a single solution 'platform' is crucial to create a powerful single destination for all teams to work in sync. However, the biggest crime than lacking reliable integration capabilities and causing expensive migration projects for upgrades is CRM providers' inability to stay relevant with demanding needs of large traditional enterprises' deep architecture; consequently leaving enterprises high and dry with on-premise solution which ensues in failures and adverse ROI. CRMnext stays on top as number one commutable cloud CRM solution provider by addressing these needs with an easy-to-use yet powerful solution based on 'human-centric' design to provide a great ownership experience with high impact results. The company leads the way by always being focused on 'Next' generation problems and keenly healing them with ground-breaking 'CRM' innovations; thus justifying the name CRMnext.

Worldwide Recognition

Founded in 2002 with CRMnext as its flagship product, the company brings the power, agility and flexibility of cloud application to enterprise in private cloud environment resulting in unmatched scalability, integration capability and user adoption. Since its launch in 2006, CRMnext has quickly established itself as a product of choice with thought leaders in BFSI verticals in Asian and African markets. For instance, CRMnext runs the largest CRM implementation in banking in Asia at HDFC Bank with 45,000 plus users, across 3,000 plus branches and 1,500 plus cities and towns. The company that has been growing at over 100 percent rate for last 3 years, has over 2,00,000 users today globally.

Tangible & Intangible Benefits

Unlike other players providing Broken Cloud � separate offering for on-premise and cloud - CRMnext provides a single code base irrespective of deployment architecture. CRMnext endows customers with integrated sales platform, effective cross-selling capability, integrated customer service & engagement, unified 360o customer view, relationship strategies based on segmentation and drill-down & multi-axis reporting & analytics. Apart from attaining a substantial augmentation of 57 percent in sales force automation, 52 percent in customer service & support and an eye-popping 239 percent in campaigns, customers have also obtained several intangible benefits including discipline enforcement in sales & servicing processes, better control on turn-around-around times and SLAs and increased confidence in executives while interacting with customers and achieving targets.


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