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April - 2014 - issue > 50 Best Companies to Work For

CMO Axis: Building a 'Startup Aligned' Team

Trisha Pragya
Saturday, April 5, 2014
Trisha Pragya
Let's face it. Not everyone can work in a startup. Startups demand tremendous investments in time, commitment and a strong will from their employees. Specially in the growth stage, everyone is expected to chip in across roles and functions, even at the cost of being pushed out of their comfort zone. CMO Axis has been creating a distinct work culture where people are picked, trained and aligned for a startup environment. Right from flexible role definitions to providing them with a challenging and entrepreneurial work culture, the company pushes employees to their professional and creative limits. A non structured environment allows for work flexibility, a healthy leeway for making mistakes and good doses of work and fun.

Since its inception in 2008, CMO Axis has redefined the marketing landscape in India. The pioneers of MPO or 'marketing process outsourcing' services, the company partners with enterprises as an extended arm of their organization delivering measurable, high impact, and cost efficient marketing services. While providing an innovative service has great advantages, it also comes with its fair share of challenges. For one, as a niche, evolving industry, there is a dearth of readily available talent. The Chennai based firm with a national operations footprint, seeks employees who demonstrate an aptitude in marketing, with the capacity for critical thinking and problem solving. More importantly, CMO Axis looks for talent with an entrepreneurial vision who can thrive in an unstructured environment and find creative solutions to problems.

As a part of its efforts to build an entrepreneurial ecosystem, the company has recently launched a three month entrepreneur internship program that enables B-School marketing graduates to become independent marketing advisors for small businesses. Students are given practical training in a MPO environment that covers various aspects of marketing & strategic and operational interventions.

"We are organizing various workshops for students in different schools & colleges to generate an entrepreneur ecosystem, where students are not only trained to become marketers but also to become marketing entrepreneurs. This is something very unique that has helped us nurture a pool for marketing outsourcing," added Pramod Harith, Co - Founder & Director, CMO Axis.

Furthermore, the firm also runs an employee business referral program that encourages employees to align themselves with business goals, get equipped with necessary skills that empower them to tal about the business and identify opportunity for growth. The MPO also believes in maintaining a nurturing environment and has a structured mentorship program where senior leaders are mandated to mentor to atleast one person in their team.

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Reader's comments(5)
1:I worked with CMO Axis for almost 3 years and I have a great respect for this company. I think it is essential for individuals to aim at \"learning\" than \"earning\" during their earlier phase of career and CMO Axis is a great place to gain tremendous learning. Especially for some one who would like to learn Marketing, Sales and Entrepreneurship, CMO Axis is a great place to work with.
Best regards
Srinath Krishnan
Posted by: Srinath Krishnan - 07th May 2014
2:My friend worked for CMO Axis and she had very good things to say about the organisation and its management. She said that people who want everything served on their plate may find it little difficult to adjust but yes those who really want to take responsibilities and learn would find this place really exciting. I would certainly like to explore possibility of working with this company sometime in future.
Posted by: - 10th Apr 2014
3:I currently work here and I believe the article sums up the work experience quite well. Enthusiasm, commitment, hard work and a willingness to learn are expected and appreciated at CMO Axis. There is plenty of room to take responsibility and step out of your comfort zone to prove your mettle.
Posted by: Ganesh Asokan - 10th Apr 2014
4:Well said Ganesh! There is plenty of room to take responsibility in CMO AXIS... I had very good experience so far by exploring all the possible opportunities to build a healthy marketing ecosystem..CMO Axis is not the place for those who prefer 9 to 5 jobs. This is the place for doers but not for the dreamers...
Irfan Mohammad replied to: Ganesh Asokan post - 11th Apr 2014
5:Worst employee treatment. Which is redefined in the above paragraph.
Posted by: Ravi Kumar - 08th Apr 2014
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