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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2012 - issue > CIO Insights

Business today is all about being social

Christo Jacob
Monday, March 5, 2012
Christo Jacob
Kumar Srinivasan is the Chief Product And Technology Officer at Bazaarvoice. Founded in 2005, Bazaarvoice is a leading software-as-a-service (SaaS) company that helps clients create, syndicate and derive actionable insights from online word of mouth. The company works with more than 700 global clients like Best Buy, Wal-Mart, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA.. The company has currently filed for an IPO in Nasdaq offering 9.4 million shares for a price range of $8-$10 per share at a market cap of $512 million.
In his role at Bazaarvoice, Srinivasan is responsible for setting the strategic vision for future products and technologies the company will develop and incorporate into new products and services He has overall responsibility for engineering, operations, and IT and continually innovates ways of making people’s voices heard more clearly and directly across clients’ organizations . Additionally, Srinivasan’s team of product managers, product designers, and Bazaarvoice Labs work with global clients to understand their long-range business plans and ensure Bazaarvoice’s roadmap is strategically aligned with the world’s most respected brands.

Srinivasan has spent his career at the forefront of bringing some of the most exciting advancements in online technologies to customers, including e-commerce payment systems, social media, and web services.Prior to joining Bazaarvoice in July 2010, Srinivasan was the Chief Product And Technology Officer at Lockerz.com and before that, he served as VP and GM with Amazon.com where he directed, managed and coordinated the business development, execution and global operations of Amazon Payments Merchant Solutions. He also has held leadership technology positions with marquis-name brands, including Travelocity.com, Drugstore.com, Blockbuster Inc. and Wal-Mart, Inc.


Changing Technology Trends

The big change that's happening right now is that the businesses are going social. As CTOs in a social world, it is essential to figure out how you build a social product out of a service and connect that to the core business of your customers.

Many social companies are opening up their platform to enable consumers and brands (retail, manufacturing, financial service, travel, and more) to leverage – and extend— the power of customer conversations. The new social world is bringing in new ways of thinking for the entire industry. Companies have started to think that it is not about one-to-one customer relationships, but rather it’s about understanding what customers really want, what their friends are thinking about in a different circle, and a multitude of influence factors and trends.

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