October - 2015 - issue > CEO Insight

Business Analytics & Optimization - A Top Priority for Decision Makers

Irfan A Khan

President and CEO-Bristlecone

Tuesday, October 20, 2015

Forward

Modern day business operations have adorned a dynamic makeup with availability of qualified information and redefined priorities. Business leaders have newer technologies at their realm providing enhanced data collection and processing capabilities. Despite all the advances, the decision makers seldom have a comprehensive view on the information which is absolutely needed. More often than not, they have inaccurate information due to data variations arising because of the complexity of systems and manual errors, which will affect data-driven decision making.

Information management has gone from one aspect of running a business, into a crucial factor for remaining competitive. While data analytics has enabled development of systems that are capable of enhancing product management, sales and marketing strategies and financial management, Big Data is steadily changing the way most of the large scale organizations operate today.

Turn Information into Actionable Insight
Through advanced computing technologies, it is possible to accurately predict how a number of previously unforeseeable factors are going to affect your business. The predictions, modelled in to actionable insights are guaranteed to optimize the business processes and reduce expenditure and increase profits.

With analytics embedded into your processing platform, business managers can respond to changes and resolve disruptions immediately. Advanced analytics would provide greater visibility through
1) diagnostic that determines "why",
2) predictive which arrives at "what if" and