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Building A Brand Needs Perpetuity & Soul

Anamika Sahu
Tuesday, January 26, 2016
Anamika Sahu
Building a brand value is not everyone's cup of tea. You need to add the right amount of dedication, product knowledge, market insights and above all, the right quantity of customers' ultimate satisfaction quotient. Then only you will be able to build a world class Brand that is not only admired but cherished by customers throughout life.

To achieve this, companies invest heavily on marketing and advertising, but mostly fail to put fuel in the much needed arena - innovation. Few companies believes that huge amount of TV commercials and hoardings will help them build the brand value, which is absolutely correct when it comes to brand recall, but not for brand building. Howard Schultz said, "Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does..."

We at siliconindia understand these words very well. Hence, we bring to you the story of few such companies who trespassed the marketing tactics and have infused true brand values in whatever they do. These companies have gone above and beyond their effort to create what they are today and are perceived as market leaders by their customers and counterparts, without doubt. With years of hard work, forecast and expedite, these companies have climbed the success ladder and created a brand persona in their client's mind.

Apart from this, we also bring to you the cover story of 'Nuevora: Nuevora: Pioneering a Smarter Route to Monetize Big Data Analytics'. Under the strong leadership of Phani Nagarjuna, Founder & CEO, this analytics and big data company is pioneering a platform-driven analytics business model with optimized blend of technology and talent to produce the 3Ss - Smartest of the analytics and the best of the Scale at the fastest of the Speed.

We hope the story featured in this special edition will encourage entrepreneurs for years to come.
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