Mumbai: Using a mixture of technology and ingenuity, marketers today are finding new ways to reach consumers. Growing fields in marketing include Internet and mobile advertising, behavioral advertising, interactive campaigns, product placement, & Social Media. SiliconIndia organized the Strategic Marketing Conference on April 30th in Mumbai, where marketing professionals learned, developed, connected with each other, and learnt from experts on how to harness the power of advertising, mobile apps, digital marketing and the social media to build effective brand strategies. The conference kick started with the talk by Mahesh Murthy, Founder and CEO, Pinstorm and moved on to exciting panel discussions.

Digital Marketing: The Serious Channel
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.

Anil Modi, President (CCC) & Global Head, Marketing and Strategy- Aegis elaborated on this at the event and said, “Digital marketing is not just another campaign but a serious channel that requires strategy and thinking. Speed of digital marketing allows little space for procrastination. More engagement through digital media means higher empowerment at the front end to be intelligent and meaningful in such engagements with end users”.

Shivam Srivastava, National Manager - Strategy & Marketing, Sify added to this saying, “The digital space is growing by leaps and bounds and cannot be isolated by any marketer and the World Cup micro site by Sify was marketed on Face book and Google. Also they had created few applications which could be plugged into the social network. The final result was a huge success all around.”

Social Media Marketing Strategy: An Insight