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March - 2016 - issue > Startup of the Month

Branmark: A Landmark in Email Marketing Services

Anamika Sahu
Monday, March 7, 2016
Anamika Sahu
Marketing traces its history possibly since Stone Age. But with invent of Internet, it got diversified in to new dimensions. Today, Internet technologies are assuming a greater importance in the concept of online marketing. In the mid 90s, when internet became popular, online marketing took birth in the form of email marketing. Being one of the easiest ways to directly market commercial messages like ads, request business, or solicit sales or donation, to a group of people using email, it spread like wildfire within organizations.Since then, technology has advanced manifold to include pay per click, search engine optimization, web banners, link campaigns and others.

While email marketing market size, which was at $1.5 billion in 2010, is growing at a healthy CAGR of 20 percent and expected to reach $6.5 billion by 2018, several companies have taken their route towards this marketing technique to attain their target.Making a space for itself in this vastly growing industry is 2011 founded Branmark Infomedia, a Meerut based fastest growing full service Internet marketing agency.

Flourishing with Experience & Energy

Branmark provides Email Solutions for Affiliate Marketers with over 1.2 billion emails sent out every month. It stands a cut above the rest as founders Nishank Jain & Dipansh Jain brings together their over a decade of experience in digital marketing and web development to the fore to serve the best of the Internet marketing strategies without a pin-hole. "Choosing this domain was a natural phenomenon seeing our past experiences. This gave us an in-depth understanding of the industry and the expertise to overcome challenges that we would be facing. We are also aware of the untapped opportunities that exist in this domain. With this venture, we are playing to our strengths and were confident about success," says Nishank, Co-Founder & CEO, Branmark. Culling to leave a cushy job and plunging into an entrepreneurial venture was never easy for the duo. "After all you are stepping into unchartered territories," adds Nishank.
No two businesses are alike; what works for one might not work for another. Hence, the biggest challenge for the duo was to design a customized solution that works every time. Branmark provides multitude of digital marketing services such as performance based email marketing, media buying, lead generation, inbox solutions and several others, all customized as per business needs which helps it achieve the desired results. The need of the hour is to connect and keep the channels of communication open as far as the customers are concerned. To this end, Branmark prides itself in processes and procedures that help it stay committed to its core values. "We have over the years, perfected our portfolio of services, which is why we are able to meet our clients' expectations and are a trusted name in digital marketing today," explains Nishank.

Encountering Challenges

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