point
The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Bobby's 3 Cs

Harish Revanna
Friday, September 1, 2006
Harish Revanna
As a leader, he ensures his passionate energy doesn’t get diffused but “channelized.” He does so by focusing on his self-discovered tenets of leadership: Communication, Consistency and Courage. And he explains to siliconindia about that.

Primal power
I spend ample time in communicating to my employees the war zone philosophy: a battlefield where Texas Instruments (collectively with all its centers) is on one side and its competitors on the other. It is the customer who blows the whistle of victory. Often in businesses, the winners are the ones who have found the grail of customer-centricity. And the people are your warriors who win the war.

Nowadays, some people declare victory too early in the game. Sometimes engineers hoist the final flag of success when they reach the intermediate milestones. However, real victory is when the customer releases the purchase order. Time to market is not success anymore, time to revenue (in production volume) is.

I believe motivation amongst employees strengthens when communication is effective. At TI, our emphasis is on letting developers know where and how their products are being used. This perks up the motivation manifold. In the end, people want to create and believe that they are making a difference to mankind, to life and to the world. Building products that generate revenue is one part. Making difference to human life with such products is the other. Often leaders fail to communicate the latter, which is a very important aspect.

The key is consistency

Share on Twitter
Share on LinkedIn
Share on facebook