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May - 2014 - issue > siTech20 2014

Blueocean Market Intelligence: Transforming Data Analytics and Research with a 360 Approach

Durgesh Prakash
Tuesday, May 6, 2014
Durgesh Prakash
Enterprises are bombarded with the data overflow each day. The abundance of this disorganized data from transactional data, market research, and social media has compelled corporations to make sense of all these different data streams flowing into them. Adding to the woes, there has also been a paucity of resources in tracking down these unstructured data to be analyzed and interpreted in an understandable format; and now companies are looking for that service layer enabled by a technology to make sound business, data-driven decisions.

Enter Seattle headquartered Blueocean Market Intelligence, a global analytics and insights provider that helps companies realize a 360-degree view of their customers through data integration and a multi-disciplinary approach. Founded in the year 2000, many leading companies have benefited from their relationship with Blueocean Market Intelligence with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention.

Synthesizing Relevant Data for a 360 View

In today's highly data driven and competitive market place, synthesizing knowledge from the large pool of information has become a necessity; a searchable repository and basic meta-analysis just does not do the trick. The most effective business decisions come from a synthesis of data streams and not from one-dimensional sources. And with many uncertainties looping around companies, marketers and researchers need to understand the traits of good synthesizers and thought partners, and gain a true 360-degree view of the customer.

"Using our unique approach, Blueocean Market Intelligence ensures the comprehensive use of all available structured and unstructured data sources, enabling them to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony," adds Dr. Kumar Mehta, the CEO.

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