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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

November - 2012 - issue > Venture Beat

BloomReach lifts Rs.125 Crores in Series C round of Funding

SI Team
Wednesday, October 31, 2012
SI Team
The developer of big data marketing apps company BloomReach raises Rs.125 crores in series C round of funding. This round of investment was led by New Enterprise Associates (NEA). The previous investors of the company, Lightspeed Venture Partners and Bain Capital Ventures also made investment in the company. The company plans to use the fund raised to expand sales and marketing efforts and extend R&D investment to create big data applications beyond search for every online marketing channel including mobile, social and video.

Raj De Datta and Ashutosh Garg founded BloomReach in 2009 when they recognized the need for a more relevant web due to the growing frustration with information discovery shared by consumers and marketers. The company is headquartered in Mountain View, California and emerged from its stealth mode in February this year. With the current round of investment, BloomReach has raised a total of Rs.205 crores in funding till date.

BloomReach created a Web Relevance Engine that analyses hundred crore customer interactions and semantically interprets the products and services on over hundred crore web pages daily. With the Indian market growing exponentially, the company is planning to tap this growth and enter the market within a year. Some of the international clienteles of BloomReach include retail biggies like Neiman Marcus, Williams-Sonoma and Crata & Barrell.
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