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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

October - 2009 - issue > STARTUP CITY

BankBazaar

Benny Thomas
Wednesday, September 30, 2009
Benny Thomas
BankBazaar is an online marketplace that gives customized real-time rate quotes on loans. The users can search for, compare and apply for loans, and credit cards on the site. Since the company partners with India's leading financial institutions and insurance firms, the company claims that the users can get the best deals on the site. BankBazaar provides users with a transparent interface where users can get the exact break-up of interest rates, total cost, processing fees, and other involved charges that the loan seeker will incur upfront.

BUSINESS MODEL & KEY DIFFERENTIATOR:

BankBazaar gets a commission from the banks for each transaction by the user, while the user doesn’t have to make any payment. The company believes the key differentiating factor that it has over its competitors, is the model in which it offers its services. Unlike its competitors, BankBazaar doesn’t redirect users to a sales agent, but instead processes all the information online. The competitors act as a lead generator for various banks, where the user’s contact details are forwarded to those banks, and then a bank representative contacts the user for other details. Instead, by using BankBazaar, users apply directly online to their chosen bank.

Products and services:

BankBazaar claims that it offers the world's only real time loan disbursal platform, which provides a one stop solution to the users’ needs.


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