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Ayurveda Takes a Paradigm Shift

Dr. Muhammed Majeed, Founder & Chairman, Sami Labs
Friday, October 7, 2016
Dr. Muhammed Majeed, Founder & Chairman, Sami Labs
Headquartered in Bengaluru, Sami Labs is an ISO 22000 certified health & wellness company that develops, manufactures and supplies Ayurvedic Extracts, Nutraceuticals, Probiotics and APIs which are used in Cosmetic, Personal Care and Food Formulations.

For over five thousand years, India has been practicing Ayurveda, one of the oldest systems of medicine documented in the Vedic scriptures. However, it is still being considered as an alternative medical system not just abroad, but in India as well, and the pursuit needs to accelerate.

As people live longer and healthcare costs go through the roof, wellness has become a key focus. Changing lifestyles have dramatically changed our food habits particularly in this generation, resulting in many people falling prey to chronic lifestyle diseases such as obesity and diabetes. While modern medical systems help to deal with such issues, they are designed to treat the symptoms rather than the cause, and that forces people to spend more on medical care. On the other hand, the basic philosophy of Ayurveda is to prevent and manage the underlying cause. It is more than just an alternative medical system; it is a holistic approach to living that helps maintain one’s health while attaining longevity. The word Ayurveda comes from the Sanskrit terms ‘ayur’ (life) and ‘veda’ (knowledge).

There has been an increased interest in Ayurveda, especially from the Western countries. The global herbal supplements and remedies market is forecast to reach over a $100 billion dollar by 2017. However, India’s current share of the export market is just 0.2 percent of the global herbal trade, underscoring the massive opportunity for India to tap this growing market. The credentials of Indian natural products is based on the science of Ayurveda, and the market is open to ideas and products that are authentic yet backed with science to prove them right.

There are many factors for the emergence of Ayurveda – One, people are living longer than before. And secondly, the products are safe and effective, making it the ultimate option for a large set of consumers. With modern techniques and scientific studies substantiating the claims of Ayurveda, there is a boost in the market. As healthcare costs rise, people, especially those living in developing countries, are increasingly turning to herbal remedies for primary care.

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