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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2010 - issue > Venture Beat

Axtria Closes $2.5 Million Series A Financing

ST Team
Friday, June 4, 2010
ST Team
Axtria, provider of the application of analytics and technology to improve sales, distribution and marketing performance, announced today the closing of $2.5 million Series A financing. The financing was led by Sequoia Capital India. Private investors including Richard Braddock, Amarpreet Sawhney and Sandeep Tyagi also joined the round. In conjunction with this financing, Richard Braddock and Amarpreet Sawhney will join Axtria's board of directors.

Axtria provides business analytics technology and services to improve effectiveness in sales, distribution, marketing and customer operations. Using a 'product-enabled service' model, Axtria provides customized analytics software that marries the scalability of a product solution with the customization, ongoing support and depth of knowledge provided by a professional services firm. Axtria's products are designed to be integrated with existing applications, increasing the ROI of IT investments. Axtria's consultants combine industry knowledge with an expertise in analytics, an understanding of data, and training in the latest technologies. They take a consultative and collaborative approach to developing analytics solutions tailored to each client's specific business need. This approach enables rapid delivery of customized tools that place analytics in the hands of decision makers.

“Most businesses recognize the value of analytics in decision making. The challenge comes from the growing volume of data and the gaps between IT and real-world business needs. Business decision makers often don't have the analytics tools to get the right insights at the right time. They rely on analysts to run analysis and interpret results. This often leads to inefficiencies and lag in having the insights to drive operational decisions. Axtria is developing next generation sales, distribution and marketing analytics software that will put the power of predictive analytics in the hands of sales, distribution and marketing decision makers,” says Jaswinder Chadha, President and CEO of Axtria.

Axtria plans to use proceeds from the financing to develop sales, distribution and marketing analytics software products and to expand its current US-based operations into India.
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