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Asia's Baby Boomer Generation takes the lead

Sameer Narula
Managing Partner- August Capital Partners
Thursday, May 30, 2013
Sameer Narula
August Capital Partners is a Singapore based Investment Company with a focus on early-stage consumer oriented businesses in the emerging Asia region (ASEAN +India).

The Asian BaoChas:

As the baby boomer generation of Asia (those born in the 70's and 80's) takes over from their parents, they will be the wealthiest, longest living, most mobile generation this part of the world has seen in a millennium.

These "BaoChas" (from Chineese Baobei and Hindi Bacha) will do for this region what the post war generation did for the U.S., Europe and Japan. They will redefine social and work norms, and will produce consumer products and services that might be completely alien to western companies.

In this dynamic "frontier environment" the key areas of focus for us will be companies started by mature, ethical and global entrepreneurs that focus on the consumer story in the region. They will do this by building asset and labor light businesses that address the young populations (70 percent below the age of 35) needs and wants. A few key areas of focus for us include:

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