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'App'ing up the Ante: Why Entrepreneurs Build Apps for their Businesses

Ambika Sharma, Founder & MD, Instappy
Thursday, February 2, 2017
Ambika Sharma, Founder & MD, Instappy
Headquartered in New Delhi, Instappy is a leading cloud-based app building platform that enables the app developers to build mobile applications for iOS and Android platforms even without the sophisticated coding skills.

Disruptions, developments, and transformations - these are the words that most aptly define the present market scenario. The centre of power is shifting from the incumbent market leaders to new and emerging entrepreneurs throughout the world. Driven by innovation, this shift is giving modern-day businesses a much-needed opportunity to stand toe-to-toe with established industry giants, changing the narrative of the entire industry that erstwhile believed in conventional methods for achieving success. The influence of technology on the society has become so deeply entrenched that even standard brick-and-mortar stores are now offering their products through online channels. This makes us understand the effectiveness of the internet and why creating a mobile application has become even more essential in the ever-changing dynamics of the global business ecosystem.

Mobile Technology, the Way Forward

Desktops, which were once preferred over laptops for a multitude of reasons, are now slowly being phased out due to their limited functionality. Owing to the fast-paced lifestyles prevalent today, the youth prefers to be highly functional and productive at all times during a day. Shopping during the daily commute, extending holidays abroad by availing work from home, and over-the-phone meetings are all a part and parcel of the daily functioning of today's generation. Mobility offers them unmatched comfort and convenience in meeting their day-to-day requirements and enhances their productivity.

India, the fastest-growing mobile economy across the globe, has left behind the U.S. in terms of the number of smartphone users and is projected to witness an exponential increase in its smartphone user base over the next four years. In order to ensure survivability, entrepreneurs have to maintain relevance with mobile technology, for a failure to do so may see their businesses reduced in significance despite the potential of their ideas.

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