With rising competition, tight margins, and the changing customer expectations, the ability to develop employees and connect workforce decisions with financial insights is now more important than ever before for the retail sector. Unfortunately, many retailers still struggle with inefficient and expensive financial systems, thus failing to handle the market change. In 1987, when the retail investors were still advice and assistance deprived, Dinesh Thakkar spotted a huge business opportunity to serve the retail investing community. This is when Angel Broking, a leading stock broking and wealth management firm was established. Headquartered in Mumbai, the Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX.

Angel Broking offers its customers a wide range of personalized wealth management and investment services including Stock and Commodity Trading, Investment Advisory Services, Distribution of Mutual Funds, IPOs, Personal Loans and Insurance, as well as E-broking and Depository services which are supported by intensive research and a six sigma-backed quality assurance program. "Continuous innovation to provide a truly personalized service is our DNA. Our brand aims to provide best value for money to investors through innovative products, trading/investment strategies, state-of-the-art technology and personalized services. Our objective is to have complete harmony between quality in process and continuous improvement to deliver exceptional service that will delight our customers," Vinay Agrawal, CEO, Angel Broking.

Embracing the Digital Era
In this digital era of innovation, Angel Broking has channelled its services through various technology based platforms. When the market was buzzed with E-KYC service, Angel Broking's team explored ahead to introduce customised service called DKYC that allowed customers to open an account with just their finger prints. Trade in 1 Hour, another unique service enabled customers to trade in just 1 hour after the completion of KYC process. Advancement in digital technology also made it easier for Angel Broking to provide customer services through social media such as Twitter and Facebook by deploying Chat-Bots. The customers could use pre-set #hashtags to know their account balance, ledger balance and other necessary information. Breaking the conventional method of safe investment experience, Angel Broking has also incorporated advanced behaviour-based analytical algorithms in the surveillance system to enhance investing security for its online customers. Furthermore, Angel Broking ensures availability of HNI quality advisory to every individual investor through their investment engine'ARQ', a system which uses algorithms and nobel prize winning Modern Portfolio theory to enable personalized investment advice based on individual’s financial goals and risk profile.

Paving the Path to Success
The company had set-off its journey with one office and 100 clients but today, Angel Broking has emerged as a premium Retail Focused Broking house. Over three decades of its existence, the company has expanded in more than 900 cities and earned the reputation of one of the most esteemed 'Retail Broking House' in India. Bagging an international recognition, it provides trading platforms and expertise to diverse clients of over 1 million and more than 9000 sub-brokers. Speaking on future growth plans of the company, Vinay adds, "We are here for Individual Investors and we will continue to innovate to provide the best of Investment Advisory and Digital Platforms. We truly believe that Financial Inclusion will only be possible through Mobile Technology and hence we have invested heavily in the same. With our latest launch-ARQ, we have taken our first step towards making superior Investment advisory available at minimal/zero cost to every individual and we are willing to work towards this in future."