Dr Ajoy Bose is a smart leader with deep technical expertise His company—Atrenta is forging into Electronic Design Automation market that is highly specialized and difficult for new players. It is a big challenge. Bose has deeply thought through the opportunity he has before him. He is cognizant of building a company that truly adds value for future electronic designs. Bose’s fine art of balancing technology and business should make him succeed. He has a grand vision: To take design automaton to the next level.

The predictive analysis tool
Bose’s footprint in the EDA industry had given him enough exposure to understand the pains of chips designers. At the back of his mind he always wondered if the hardships of designing complex chips could be minimized. His inquisitiveness led him to conceptualize a product that could provide designers an early visibility into their design risk and help them get to the source of the problem and figure out the best way to debug their design.
Boses’ product—SpyGlass, a design analysis platform, as he called it—correlates RTL coding violations with schematics (automatically generated) to detect the structural problems before it reaches the gate level. By being able to predict where RTL code will cause problems later in the design cycle, SpyGlass, suite of tools helps eliminate time-consuming design iterations.

Detecting the problem early on would only mean that the development cost would see a radical drop. Customers of Atrenta are today seeing a 20 percent reduction in the time to get new chips to market and a 30 percent reduction in design costs.

Bose believes that there is no other company like Atrenta, which takes a complete view of the entire design cycle and detects flaws early. So, Atrenta has no direct competitor. However, there are specific competitors for each part of the design cycle that it addresses. For example, there are specific point tool vendors who detect design flaws for clock deign or power alone. “Atentra is a one-stop-shop. We offer a single platform that lets you solve all your design problems. That has given us better momentum and better growth than our competition,” says Bose.