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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

July - 2011 - issue > Venture Beat

Adepto raises Rs.1.35 Crore in Series A Funding

ST Team
Wednesday, July 6, 2011
ST Team
Mumbai-based social media application development company, Adepto Solutions, raised around Rs.1.35 crore in Series A funding from Blume Ventures and a group of angel investors from the Rajiv Dadlani Group. Karthik Reddy from Blume Ventures and Rajiv Dadlani have joined Adepto Solutions’ Board. The fund will be utilized for expansion, product development and hiring. The firm is also working on products for travel, media and entertainment verticals.

Founded by two ex-Googlers, Kiran Kumar and Prem Pillai, Adepto operates Trol.ly which works as a social commerce solution to the online retailers, helping them improve sales via social networks. In February 2011, Alok Kejriwal, Co-Founder & CEO of Games2win India, joined Adepto as a strategic advisor. Adepto is headquartered at Mumbai, has a sales office in San Francisco and a development centre in Hyderabad.

Kiran Kumar, CEO and Co-Founder, Adepto Solutions said that the fund will primarily be used for hiring key personnel and for business development. The firm is working on a product for the Travel vertical that they hope will be released this year. They also focus on expanding the business footprint of Trol.ly by adding more people to the product team and taking Trol.ly to the relevant markets.

Adepto offers online retailers the ability to run automated product engagements, showcase their products and engage their customers on social networks through its platform Trol.ly. Trol.ly uses Facebook's Open Graph as well as other semantic web protocols for social network integration with e-commerce. It has Homeshop18, Buytheprice.com and Fernsnpetals.com in its portfolio.

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