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Mass Media: An Evolving Market with Evolving Career Opportunities

Waheeb Ulla
Monday, March 23, 2015
Waheeb Ulla
Since last few decades, the world has been witnessing a phenomenal and unprecedented explosion in communication and media technology. All boundaries have been transcended, and the entire global community has been brought together into one unified medium. The phrase "it's a small world" has actually come to play owing to the giant overtaking of the means of communication and technology. Following suit of the media world are the career options in the field that have evolved from the primitive ways and taken abode in the new world of technological advancement. Amongst the many streams of the media, Mass Communication remains the most sought after domain that is not limited to journalism alone. Mass Media to a great extent is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only lucrative but also bring in a great deal of job satisfaction and expression of creativity.

Not long ago, people with good communication skills and a degree in literature were considered apt for journalism and other areas of mass communication. However, with technology playing a significant role in our lives, all professions related to mass communication now require skilled professionals who work fast and efficiently that send across the message to a whole range of audience. Even though with the proliferation of blogs, it is commonly claimed that 'anyone' can become a journalist, a closer inspection of reality proves that only those with professional training make the grade.

A student of mass communication needs to have creativity—a way with words and excellent communication skills as they will be required to explain and report, on the most complex issues an cases around the world, in the simplest of terms—to a large number of people. Moreover, one also requires great deal of patience, because in this field, it takes a lot of hard work, and quite some time, to make it to the top. Starting salary for a mass communication professional could be between Rs 12000 and 25000.

A 2010 HESA survey of 2009 graduates indicates that six months after graduation, more than 65 percent of media studies graduates were in full or part-time employment. Unlike engineering or medical streams there are no preparation strategies or set formulae for making a career in mass communication. A graduate degree in the field is good to start with but a postgraduate degree or diploma will amplify the chances of being recruited for responsible positions in any organization.

Career opportunities in mass communication are expected to increase as not less than 70 news channels are likely come up in next five years. Owing to mass media, news and entertainment job opportunities are aplenty for trained professionals in various roles - particularly in journalism and films. India being the largest producer of films in the world has ample opportunities. Technically qualified media professionals can work for TV channels, production houses or can make documentaries on their own. Fashion Photographer, Film Director, TV Correspondent, Producer, Radio Jockey/ RJ, Screenwriter are the other various career opportunities that a media aspirant stands to choose from.

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