Promoting entrepreneurship as a viable career option and supporting innovation on an educational campus has social and economic relevance. The role of educational campuses to nurture and develop the entrepreneurial and innovative talent is the groundwork of setting up the foundations for the future generation. The trend is for college students to be empowered to come out of their comfort zone. The challenge in promoting entrepreneurship in colleges is expanding the definition to women entrepreneurship and social entrepreneurship.

The IT and technology fields today are abuzz with start-ups and phenomenal funding figures for extraordinary innovations. Entrepreneurship must be encouraged in not only Management colleges, but also other faculties like Social Sciences, Natural Sciences, Engineering and Arts. Technology subjects are also offering in these courses. However, educational institutions must play a role in motivating the dreams and ideas across the board, including the simple entrepreneurial ideas, for example starting a skill based business, starting a beauty parlour, art, music or catering services.

Encouraging girls to look at entrepreneurship as a career may mean more efforts by the institutions. Indeed, entrepreneurship as a career option is more critical to those who may not fit into standard job profiles for various reasons. The approach and creativity of the education system in innovations in teaching to create training programs that address this need would make the difference.

The campus must not only foster an environment that allows this career option, but also provide resources for experimentation. Start-up incubators can support students in developing skills and provide resources needed at the early-stage. Setting up a start-up incubator in a campus is one of the first steps on promoting entrepreneurship. Undergraduate students are launching startups right after graduation or sometimes while still at college, and that is a good sign.

The field of social entrepreneurship is also growing. A desire to make a difference in the world is the heart of social entrepreneurship, and needs as much support and encouragement. In India, social entrepreneurship has a great role to play in bridging the gaps in our social and economic configurations.