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Understanding Talent Acquisition Technology: Need of the Hour in India

Premlesh Machama, MD, CareerBuilder
Monday, September 26, 2016
Premlesh Machama, MD, CareerBuilder
Headquartered in Chicago, CareerBuilder help companies with recruitment process by proffering HR SaaS. This online platform works with employers, providing job distribution, sourcing and CRM data & analytics and has 24 million unique visitors and 1 million jobs.

With the advent of technology and India becoming a job creation hub for multiple industries facilitated by the momentum of campaigns like 'Make in India', Human Resource leaders are now more than ever confronting the challenges of a mobile and a dynamic workforce equipped with multifaceted skills in this fast changing environment. Moreover, with the increase in demand for talent due to changing business and technology landscape, it has become more imperative than ever for firms to identify and have access to the right talent at the right time.

NASSCOM has done a study which revealed that 26 percent of respondents are still using email archives to tackle new applicant databases while 66 percent respondents said that they do not have 100 percent mobile friendly corporate hiring site. The study further revealed that though companies are willing to explore social media as a sourcing channel they are still largely dependent upon employee referrals as a reliable source for quality hires. 13 percent respondents stated that only 5 percent sourcing happens with social channels since their internal systems either do not support social integration or they are not sure of the same. Raising awareness and knowledge on current recruitment tools was also identified as a challenge with corporations with 43 percent respondents stating their resources are not at par with the required knowledge around recruitment technology while 79 percent respondents stated spending less than 10 hours in training their recruitment team on recruitment software.

Another startling fact is that the impact of the existing recruitment software on the entire hiring process with 47 percent respondents responding that there was either no impact or no improvement or on the contrary it created inefficiency in some way internally. When it comes to challenges, most companies identified that their current recruitment technology and analytics tool would not be enough to help them through the dynamic times of recruiting millennials. Other challenges like the inability to find the right talents at current location were also revealed followed by lack of eligible talent amongst the respondents.

At a workplace, technology is the key to drive growth and employees' performance. It is imperative for a company's Human Resources to use technology strategically to derive maximum productivity. Technology is needed in every aspect of HR to enhance the workforce experience by analyzing performance every month instead of once a year to measure productivity through data analytics. There lies an ample number of opportunities in deriving the maximum output from employees and for companies to redesign the entire process via technology.


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