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Waiting for next Google in mobile advertising

Author: Srini Dharmaji
CEO, GoldSpot Media.
Waiting for next Google in mobile advertising -By-Srini Dharmaji
GoldSpot Media delivers ad-serving solutions for mobile operators and content providers. The privately funded company is headquartered in Burlingame, California, and has an R&D center in Bangalore, India.

The mobile phone has started gaining traction with brands and ad agencies, but has to cross several hurdles to be meaningful for advertising. Advertisers need compatible eyeballs to embrace this medium and advance it from its current 'experimental budget' phase to become a part of overall media planning alongside TV, Radio, Print, and Internet.

Although the mobile medium offers a highly personalized one-on-one advertising opportunity for brands to interact with their target consumers, the challenge for the ecosystem lies in making these ads non-intrusive, interactive, and relevant to the consumer. Combining the effectiveness of location with personalization and interactive advertising can drive higher mobile content consumption. The key is to find sustainable mobile content business models to the benefit of all players in the value-chain.

The growth of the Internet has provided unprecedented opportunities for advertising with minimal targeting information provided by the consumer. Bigger opportunities are waiting for smart companies that respect subscriber privacy to monetize advertising in this tiny but highly effective medium.

We are all waiting to see the emergence of the next Google in mobile advertising. Or will it be 'Google Mobile'? Only time will tell.
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Reader's comments(3)
1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.

Best regards,
Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: tataosah@yahoo.com
Hello.
My Name is Tata I was impressed when i saw your profile at ww.siliconindia.com and will like you to email me back to my inbox so that i can send you my picture for you to know who i am.i belive we can establishe a long lasting relation ship with you.In addition,i will like you to reply me through my private e mail box (tataosah@yahoo.com).
This is because i dont know the possibilities of
remainning in forum for a long time.
Thanks,waiting to hear from you soonest.
Tata.
Posted by: tata tatababy os - Friday 30th, October 2009
3: I like your choice of words.

Sanjay
Posted by: Sanjay Mehrotra - Thursday 17th, July 2008
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