siliconindia

Enterprise Social Software A Trend That Needs To Be Tapped On

Author: Jay Pullur
CEO, Qontext Inc
Enterprise Social Software A Trend That Needs To Be Tapped On -By-Jay Pullur
Social software, as we all know, started in the middle of the last decade as a new way to enhance individual self-expression through media sharing, content creation, and interaction. Since then, it has quickly spread to other areas such as marketing and now it enters the core of the enterprise.

CIOs today are looking at not just keeping the lights on, but at ways to improve the way their organization operates. This year, social software is among the top trends of corporate IT, along with virtualization and cloud computing. The expectation is that social software will positively contribute to knowledge management, process efficiency, innovation, and organization ability to respond to change.

If one observes the flurry of recent product announcements, a common thing noticeable is a simple set of Web 2.0 like tools, integrated into a social activity stream private to an organization. Too many products appear similar in their approach. However, I believe that bringing great adoption within an organization’s internal user base (typically a smaller community, compared to the public social networks on the Web) requires a mix of social activity with business content.

We designed Qontext as an enterprise social network that easily integrates with other business applications used by sales, marketing, HR, engineering, service, distribution, and more. It is similar to the Salesforce Chatter™ and Tibco Tibbr™ that bring application feeds into social interaction streams for its users. Qontext goes a step further, to create a two-way flow between applications and the enterprise social network, enabling contextual collaboration (hence the name Qontext).

I believe that one of the greatest challenges for product vendors in the enterprise social software space is to step up the pace of their product innovation to match the quickly growing wish list of their user communities. One is no longer satisfied with just tweets, file sharing, and discussion forums. The products would soon grow and specialize in different directions such as those oriented to internal and pre-existing content, partner and customer interactions, highly mobile and distributed workforces, departmental use-cases, and more. Young product vendors are better equipped in this nascent market to innovate faster and bring products that established vendors may want to acquire.
Next article
 
Write your comment now

Email    Password: 
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
  Cancel
Reader's comments(2)
1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.

Best regards,
Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: Hi my dear,
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at (mounace43@yahoo.com) i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace
Posted by: mounace love love - Thursday 09th, June 2011
More articles
The retail industry is witnessing an increased migration of customers ... -By-Kaushal Mehta
by Kaushal Mehta - Founder & CEO, Motif Inc..
The retail industry is witnessing an increased migration of customers from traditional brick and mortar retail to E-commerce (online retail)...more>>
Its 1 AM. Do You Know What Your Offshore Team Is Doing? -By-Samir Shah
by Samir Shah - CEO, Zephyr .
You probably do because you are on the phone with them! For all of you working in some technical management capacity here in Silicon Valley,...more>>
Disconnect: The Root Of All Execution Evils -By-Raj Karamchedu
by Raj Karamchedu - Chief Operating Officer, Legend Silicon .
These days are a mixed bag for me. Of late I have been considering "doing something bigger and better," in my life, perhaps seriously though...more>>
IT Services Rise Of Tier II Companies -By-Madhavi Vuppalapati
by Madhavi Vuppalapati - CEO of Prithvi Information Solutions .
IT Services Rise of Tier II companies The Indian IT outsourcing industry is going through very exciting phase in its business life...more>>
DLP, Prevention Is Better Than A Cure -By-Bhaskar Bakthavatsalu
by Bhaskar Bakthavatsalu- Country Manager, India and SAARC of Check Point Software Technologies.
Data loss occurs every day through corporate email. In fact, given the sheer number of emails an organization sends every day, data loss inc...more>>