Market Leadership with The Agile DNA

Author: Anand Kuliza
CEO of Kuliza Technologies
“The flexibility and speed with which organizations incorporate feedback is a measure of their capability to innovate and create economic value. Such organizations have the Agile DNA.”

Few companies define their stated objective to be: Catapulting customers to market leadership position. Because such a strategy requires intense focus and application of all creative energies of the organization to success of the customers rather than self.

When profitably applied, focus on leadership position of customers creates market-leading companies. The agile DNA strives to achieve exactly that by constantly helping companies maximize opportunities for themselves and their customers.

Maximizing Opportunities through Innovation

Markets forces change with time and so do organizations. Companies drive change or are driven by them. The changes can be slow and subtle or rapid and decisive. Companies need to be in a constant state of preparation to be able to set the direction of these changes or exploit new opportunities profitably.

A big challenge or change can turn out to be a bigger opportunity when viewed from that lens. Being innovative is the surest way to attain this state of perpetual preparedness and application of the “opportunity lens”. Just as sparks of brilliance do not make fire in the absence of Oxygen, innovation must be a continuous and organized process –Institutionalized, in order to be sustainable.

Institutionalizing Innovation

Innovation is a discipline that can be perfected through a vibrant work culture and rigorous application of processes that are aimed towards exploiting opportunities, interpreting intermediate results and constantly incorporating market feedback.

Building the agile DNA to achieve this requires constant focus on developing people, maximizing their effectiveness and constantly exchanging two-way candid feedback at every level. When this is done in partnership with customers, it brings sustained economic value to both organizations involved. Customers value it when they get the “Agile DNA”.

Our Experience with Institutionalizing Innovation

We at Kuliza, consistently strive to catapult our customers to market leading position by inculcating leadership at every level. Our career framework encourages multi-dimensional growth of our people, while requiring people to develop deep technical/ functional expertise in their area of focus at the same time. People at every level are encouraged to provide inputs, communicate and provide candid feedback to people at any other level in a constructive way. How we deal with difficult feedback and situations is what makes us vibrant and agile.

Customer value being pushed back and challenged when it improves overall results and helps them become market leaders! Such an entrepreneurial spirit has created the India’s fastest growing offshore product Development Company.

Measuring Innovation

As a discipline and an organized process, innovation has its own metrics indicating successes and failures. Intermediate success parameters and metrics for financial control, quality and people practices are all drastically different for innovative organizations as compared to established businesses. The innovative organization has only one goal – market leadership in a profitable field doing things differently to solve present challenges.

Innovation and the Agile DNA

Building the Agile DNA is a journey and not an end. Yet, once set in motion, its value is felt far and wide. When institutionalized, it becomes a cultural as well as a strategic tool for creating lasting value.
Previous  article
Next article
Write your comment now

Email    Password: 
Don't have SiliconIndia account? Sign up    Forgot your password? Reset
Reader's comments(2)
1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.

As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.

If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.

All correspondence must be via my private E-mail ( for obvious security reasons.

Best regards,
Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: Hi my dear,
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at ( i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace
Posted by: mounace love love - Thursday 09th, June 2011
More articles
by Kaushal Mehta - Founder & CEO, Motif Inc..
The retail industry is witnessing an increased migration of customers from traditional brick and mortar retail to E-commerce (online retail)...more>>
by Samir Shah - CEO, Zephyr .
You probably do because you are on the phone with them! For all of you working in some technical management capacity here in Silicon Valley,...more>>
by Raj Karamchedu - Chief Operating Officer, Legend Silicon .
These days are a mixed bag for me. Of late I have been considering "doing something bigger and better," in my life, perhaps seriously though...more>>
by Madhavi Vuppalapati - CEO of Prithvi Information Solutions .
IT Services Rise of Tier II companies The Indian IT outsourcing industry is going through very exciting phase in its business life...more>>
by Bhaskar Bakthavatsalu- Country Manager, India and SAARC of Check Point Software Technologies.
Data loss occurs every day through corporate email. In fact, given the sheer number of emails an organization sends every day, data loss inc...more>>