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Mobile Apps: Hot Space to Watch
Author: Ajay Kulkarni
CEO, Sensobi
In the past this information, if used at all, was primarily used for targeted advertising. Today, with RIM, Apple, Google, and Nokia bringing faster, more affordable, and more powerful devices to market than ever before, we are entering a Smartphone revolution that changes the game. Thanks to the proliferation of smartphones and the increasing penetration of high-speed data networks, it has become much easier to capture all the information already sitting on the phone, analyze on the handset or on servers in the cloud, and then deliver a personalized experience to the end user. This is exciting.
I believe that the top three factors shaping the industry in the new few years are 1) Increasing smartphone penetration, 2) Popularity of the app stores as a distribution channel, 3) Faster, more affordable data networks. The Apple iPhone AppStore has shown us how creative developers can be when given a powerful platform and how enthusiastically customers will download and try out new apps. As more of the world adopts Smartphones and more manufacturers/carriers develop their own app stores, we will no doubt see a wealth of apps offering a wide variety of services.
In terms of challenges, the key challenge that mobile entrepreneurs face today is monetization. Despite the popularity of the iPhone AppStore, we have yet to see any long-term sustainable businesses built entirely on the mobile experience. The onus will be on developers to identify revenue models are do not solely rely on advertising and one-off purchases.
However, just as the birth of the Internet led to revolutionary new business models like Amazon, EBay, and Google, we will undoubtedly see novel business models emerge out of the mobile apps industry.
Reader's comments(3)
1: From: Mrs. Mary David
This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.
My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.
As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.
If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.
All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.
Best regards,
Mrs. Mary David.
This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.
My name is Mrs. Mary David, The Branch Manager of a Financial Institution. I am a Ghanaian married with 3 kids. I am writing to solicit your assistance in the transfer of US$7,500,000.00 Dollars. This fund is the excess of what my branch in which I am the manager made as profit last year (i.e. 2010 financial year). I have already submitted an annual report for that year to my head office in Accra-Ghana as I have watched with keen interest as they will never know of this excess. I have since, placed this amount of US$7,500,000.00 Dollars on an Escrow Coded account without a beneficiary (Anonymous) to avoid trace.
As an officer of the bank, I cannot be directly connected to this money thus I am impelled to request for your assistance to receive this money into your bank account on my behalf. I agree that 40% of this money will be for you as a foreign partner, in respect to the provision of a foreign account, and 60% would be for me. I do need to stress that there are practically no risk involved in this. It's going to be a bank-to-bank transfer. All I need from you is to stand as the original depositor of this fund so that the fund can be transferred to your account.
If you accept this offer, I will appreciate your timely response to me. This is why and only reason why I contacted you, I am willing to go into partnership investment with you owing to your wealth of experience, So please if you are interested to assist on this venture kindly contact me back for a brief discussion on how to proceed.
All correspondence must be via my private E-mail (dmary4love1@yahoo.fr) for obvious security reasons.
Best regards,
Mrs. Mary David.
2: Hi my dear,
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at (mounace43@yahoo.com) i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace
My name is Mounace, i would like to establish a true relationship with you in one love. please send email to me at (mounace43@yahoo.com) i will reply to you with my picture and tell you more about myself. thanks and remain blessed for me,
Your new friend Mounace
3: Hey Ajay,
Nice info u shared wirh us.
whether anything here related to cloud computing comes in a picture?
Regards,
Madhuri
Nice info u shared wirh us.
whether anything here related to cloud computing comes in a picture?
Regards,
Madhuri
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