Mobile Video: Overcoming Fragmentation issue is Important

Author: Dr. Nickhil Jakatdar
CEO, Vuclip.
Mobile video players, large and small, are currently in a pitched battle to replicate the success of online video in the mobile space. Indeed, the mobile video space – whether it be user-generated-content or premium content – is exploding as the amount of content being uploaded to the Web is increasing at a frenzied clip (estimates just for You Tube are that there is 20 hours of video being uploaded every minute). What makes this so challenging is the vastly different nature of the online video platform, which is essentially uniform, from the mobile platform, which is almost completely fragmented – across handsets, operating systems, networks and now, even “app stores.” More than any other factor, fragmentation has been a barrier to the adoption of mobile video, and success in the mobile video space will be defined by those that can overcome the fragmentation problem and find a quick path to monetization.

We belive an “on the fly” mobile video transcoding approach, along with the ability to use the native browser and media player of the individual device, is the best answer to solving the fragmentation problem. Together, they eliminate a significant barrier to adoption, both on feature phones as well as smart phones. Content is then limited only by what can be indexed on the Web and there would be no need to pre-encode or store any videos, thereby making it practical to keep up with the exploding amount of new devices added weekly and new content uploaded daily.

As for monetization, in-video advertising is going to be key. And make no mistake that the mobile video platform offers an exceedingly rich potential for monetization of video since the mobile phone offers the potential for very specific ad targeting–whether it be demographic, geographic or by interest. A dynamic mobile video ad-stitching engine will enable taking advantage of these ad-targeting opportunities.
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1: From: Mrs. Mary David

This mail may be a surprise to you because you did not give me the permission to do so and neither do you know me but before I tell you about myself I want you to please forgive me for sending this mail without your permission. I am writing this letter in confidence believing that if it is the will of God for you to help me and my family, God almighty will bless and reward you abundantly. I need an honest and trust worthy person like you to entrust this huge transfer project unto.

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Mrs. Mary David.
Posted by: mary lovely david - Monday 26th, September 2011
2: Hi my dear,
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