Samsung Strengthens its Dual SIM Portfolio

Bangalore: Samsung Electronics enhanced its dual SIM portfolio in the Indian market by announcing the launch of three new Dual SIM handsets which include Samsung Star II Duos (C6712), Metro DUOS (C3322) and Metro C3752. Announcing the launch, Mr. Ranjit Yadav, Country Head, Mobile & IT, Samsung Electronics stated: The Dual-SIM market continues to be a strong focus area for us. Consumers increasingly want to stay connected with friends and family through SNS, IM and messaging while being on the move. These new dual SIM offerings from Samsung meet their needs through convenient messaging features as well as Dual SIM Standby feature that allow them to segregate their personal and professional lives. The new Samsung Star II Duos (C6712) The quality & style associated with the STAR series along with the power of Dual SIM Standby and is best suited for consumers who prefer Full-touch functionality in their phones. The Dual SIM Standby expands communication networks by utilizing two SIM cards to expertly manage both work and life tasks in one unit, and allows switching between both without re - powering the handset. The Touch functionality helps in instant messaging, easy access to mobile applications and business related features. While dedicated widgets seamlessly manage switching between 2 SIM cards, the Touchwiz 3.0 interface, with features like expandable home screens, Quick panel & Quicktype found in higher end smartphones, provides intuitive UI for easy navigation. The versatile Multimedia experience of this phone is further accentuated by the Sound Alive feature which enhances earphone sound with 3D effects, 3.2 MP Camera, and the latest Bluetooth 3.0. It comes with a 30 MB Internal memory 16GB expandable memory, Wi Fi connectivity (802.11b/g/n) and a powerful 1200mAh battery. Samsung Star Duos II is priced at Rs 6920 The Samsung Metro DUOS (C3322) The dual SIM standby technology along with a classic metal design & powerful multimedia features. The phone caters to the needs of consumers whose preference lies in a device rich in Multimedia & Internet based features to help them lead an Active Online Social Life. The stylish phone comes in a premium brushed metal design, a crisp 5.6cm display and features other multimedia options like MP3 player , FM radio, native client access to Facebook and Twitter and popular Instant Messengers like Yahoo, MSN, GTalk & Facebook Chat. Out of these Yahoo & MSN are Push Messengers that run in the background and keep you available to chat 24/7.Push Mail is available through the Activesync application embedded in the phone and its external memory can be expanded up to 16 GB. The connectivity options of the phone include EDGE, Bluetooth 2.1, WAP2.0/HTML Browser and USB 2.0. Its 1000 mAh battery gives up to 10hrs talktime. The Metro DUOS is priced at 4240. Metro 3752 The Metro 3752 comes in a slider form factor, sports a 6cm TFT display and has a 3MP camera capable of capturing sharp images. In terms of multimedia, it carries the complete feature set of the Metro DUOS with the addition of 8 regional language display support. The 900 mAh battery in Samsung Metro C3752 is capable of delivering a talk time of around 11 hours. Samsung Metro C3752 is priced at 5270. With the launch of these 2 phones, Samsung's Dual-SIM portfolio now boasts of 14 models in the range of 1860/- to 10,990/-. We are looking at the Dual SIM portfolio contributing at least 25% to our full year mobile handset sales this year. stated Mr. Yadav.