India's tablet market grows 41% on-quarter, 5G shipments up 86% YoY
By siliconindia | Wednesday, 15 November 2023, 11:05 IST
India’s tablet market grew 41 percent quarter-on-quarter (QoQ) growth in the third quarter this year, driven by strong demand for 5G tablets and premium models, a new report showed. 5G tablet shipments grew 86 percent year-on-year (YoY) in Q3, accounting for 16 percent of overall tablet shipments. The premium tablet PC segment (Rs 30,000 and above) also witnessed impressive growth, with shipments increasing 79 percent QoQ, CyberMedia Research (CMR).
However, the overall tablet market witnessed a 10 percent decline YoY. Apple led with a 26 percent market share, experiencing 20 percent YoY growth, followed by Samsung (21 percent) and Lenovo (20 percent). Xiaomi witnessed a significant 98 percent YoY growth from a small base in the period. “The robust growth of Apple, coupled with standout performances from Realme and Xiaomi, signals a significant shift in consumer preferences at both the premium and value-for-money end of the tablet PC market”, said Menka Kumari, Analyst-Industry Intelligence Group (IIG), CMR.
With the continued proliferation of 5G, “we anticipate an increasingly dynamic and seamless user experience across a diverse range of applications and services”, The overall tablet market in India is expected to experience single-digit YoY growth in 2023. "The substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India".
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