Household Brand SYSKA Group Ventures into Fans Segment
Syska Group, the leading FMEG brand in India today announced its entry into the fans segment. Syska has been on a growth trajectory by diversifying its product line into newer categories with the aim of reaching every household. The launch of Syska Fans has been propelled in its true style of bringing forth aesthetic value, innovation as well as the economic viability to its consumers. Syska has entered into the fans segment with the introduction of a wide range of products across ceiling, pedestal, table, exhaust, decorative, portable and wall variants. Available in both conventional as well as decorative models, the fans come with advanced noiseless motors and broad blades that provide superior air circulation. The collection of fans by Syska, has been conceptualised and designed to suit every varied need and taste. Aesthetically designed and moulded to perfection, the fans come in wooden, metal, plastic, and transparent blades. These wide variety of fans will be available across leading retail and e-tail stores, giving customers the choice and ease of buying the perfect product for their requirement.
Designed for the modern, smart home, the new line also includes fans having built-in LED lights, a remote-control feature making it convenient to set timers, control the speed or put it on sleep mode control and comes in three different blade sizes (1200mm, 600mm, 900mm) to fit in different sizes of room. Syska has also launched innovative BLDC (Brushless Direct Current Motor) fans with power saving features like brushless motor technology. Syska has launched innovative BLDC fans with power saving features which can reduce up to 50% electricity consumption. Due to high thickness copper winding in the BLDC motors, there is less heat generated and hence, the fans have a longer lifespan.
Commenting on venturing into new segment, Mr. Rajesh Uttamchandani, Director, Syska Group said, “This is an opportune time for Syska group to expand its product portfolio to newer categories and venture into the fans business. There is an exponential growth opportunity in this category with the household fan segment set to witness an upsurge in the near future. We at Syska are sincerely committed towards energy saving by bringing innovative products and solutions for our consumers that are light years ahead of their time. Syska Fans come with innovative technology of brushless direct current motor which helps in conserving up to 50% power. The company has always believed in having a first mover advantage and we have introduced stylish, technologically advanced and superior performance fans across various applications to add value to the lives of our pan India customer base. We aim to continue our contribution towards the Make in India initiative of the government”.
The Syska Group, whose brand ambassador is now Rajkumar Rao, has been at the forefront of consistently introducing ground-breaking technology led products that cater to the needs of today’s ever evolving consumers. The new category, which was launched in keeping with the Government of India’s Make in India and Atmanirbhar Bharat initiatives, is entirely made in India.