Why Bestselling Samsung Handsets Are Again Getting Price Cuts in India?

Why Bestselling Samsung Handsets Are Again Getting Price Cuts in India?

By SiliconIndia   |   Tuesday, 12 February 2013, 10:41 Hrs
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Bangalore: This is great news for buyers but the Samsung management must be going boo boo over a blitzkrieg from their arch nemesis Apple.

The Samsung Galaxy was a runaway success from the instant it hit the market. Last November Samsung revealed that it had sold over 30 million units worldwide. The phone briefly became the best-selling phone in the United States before Apple launched iPhone5 and reclaimed the crown it has held for a very long time.

This time Apple has brought the competition to India by providing EMI options to its Smartphone buyers providing an easier option to buy a relatively expensive Smartphone. Apple is by far the fiercest rival of Samsung and even though Samsung is doing relatively well with its wide range of products, it still faces hitches in the road with Apple popping up to make things more difficult for the Korean manufacturer.

The 16GB version of Samsung Galaxy S III bears an official price tag of Rs 29,480. However, the Smartphone is available for as low as Rs 27,499 on the internet, though the price varies depending upon color. This phone was launched in May 2012 at a price of approximately Rs 43,000. Galaxy Note II, the successor of the original phablet Galaxy Note, is now officially priced at Rs 35,600, while it was launched at Rs 39,900. Online sellers, on the other hand, are retailing the device for Rs 34,900.

Samsung has rapidly decreased the prices of its handsets. Is it because Apple is taking aggressive steps towards conquering the world Smartphone market or is this a ploy for exponential growth of the Samsung Smartphone user base? The answers will be found in the sales figures of the next quarter.

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