Top 10 Indian Mobile Vendors Revealed

New Delhi: Fall in India-specific revenues of mobile handset makers including Nokia, RIM and LG, led by de-growth in feature phone sales and lower average selling values pulled down industry-wide sales by five per cent to 31,215 crore in 2011-12, says a Voice&Data survey.

The survey said the mobile handset sales in India stood at 33,031 crore in the previous fiscal. It also said the main stay of domestic handset makers like Micromax and Spice (feature phones) saw negative growth, while the entry level smartphones of various companies saw a marginal rise.

The annual survey on Indian Telecom industry by CyberMedia group's journal Voice&Data attributes the total revenue drop to lower average selling values (ASVs) as well.

"Indian mobile phone brands that had hoped to make a mark by sourcing Chinese handsets and selling them only on the price plank were in for a big surprise. These players will have to quickly rethink their product, marketing and service strategy afresh to put their house in order," Voice&Data Group Editor Ibrahim Ahmad said.

India is one of the fastest growing telecom markets in the world. However, in the last few months, the growth rate has slowed down from monthly additions of 12-15 million to 7.99 million in May 2012.

As per the survey, Nokia retained its leadership with 38.2 percent share. However, its revenues have fallen 7.7 percent to 11,925 crore in 2011-12 from 12,929 crore in 2010-11.

The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others, but made a headway in the dual SIM phones category, it said.

Korean handset giant Samsung, on the other hand, saw its revenues growing 38 percent to 7,891 crore in 2011-12 from 5,720 crore in the previous fiscal. It had a market share of 25.3 percent, thanks to its rich product portfolio based on Windows, Android and Bada operating systems, as per Voice&Data.