NEW DELHI: In the already over-crowded space of smartphones in the country, Spice Mobiles launched a slew of products targeted at first-time phone buyers in Tier II and Tier III cities.
Called the X Life series, the company has launched four smartphones -- XLife 404, XLife 431q, XLife 431qLite and XLife 512, ranging from Rs 3,000 to Rs 4,499.
Commenting on the launch, Amandeep Singh, CEO, Spice Mobiles said: "After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design."
"A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India," he added.
The XLife 431q is equipped with 1.2 GHz quad-core processor, a 1,750 mAh battery, 5.0 megapixel rear camera with dual LED flash and a 1.3 megapixel front camera. The Lite version of the same device is lso powered by a 1.2 GHz quad-core processor and comes equipped with a 512 MB RAM unit. It sports a 4GB ROM and 3.2 MP rear camera with 1.3 megapixel front camera.
The XLife 404 is a dual SIM, 3G enabled smartphone equipped with a 1,450 mAh battery and is available in three colours - wine red, champagne gold and ivory white.
The XLife 512 is powered by 1GHz dual-core processor, coupled with a 8 megapixel rear Camera with dual LED flash and 2 megapixel front camera encased in an appealing sandstone finish back cover with metal trim and a 2,000 mAh battery.
According to a release sent out by the company, Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones.
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