Sony Launches Cyber-Shot DSC-RX100 in India

Bangalore: Sleekly crafted in aluminium for strength, lightness and luxurious looks, DSC-RX100 inherits many advanced imaging features from Sony’s alpha range of A-mount and E-mount camera families. It’s an accomplished partner for travel, portraits or street photography, with impressive picture quality, comfortable control options that make DSC-RX100 ideal as a step-up from point-and-shoot cameras. It’s also ideal as a pocket-sized second camera for enthusiasts who want to capture pristine stills and Full HD video while they’re on the move.

DSC-RX100 is the world’s first 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s around four times larger than the 1/2.3-type imager in regular point-and-shoot cameras. Capturing far more light than small-sensor cameras, it’s the key to beautiful, detail packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an ultra-bright Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom range. In contrast with standard point-and-shoot cameras, the wide F1.8 maximum aperture lets in more light to complement the resolving power of the large 1.0-type Exmor CMOS sensor.

In common with high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce pro-style defocused effects, with subjects in sharp focus against a smoothly-blurred background. The lens also features an Advanced Aspherical (AA) glass element that contributes to the camera’s extremely compact dimensions without sacrificing optical performance or resolution.

Complementing the 1.0-type sensor and lens, the optimised BIONZ image processor maximises shooting responses while assuring exceptionally clean, natural images. Speedy burst shooting at up to 10 frames per second (full-resolution) lets you grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds.

Even if you’re shooting outdoors, it’s easy to see subtle details and tones on the bright, high contrast 7.5cm (3 inch) Xtra Fine LCD. With an extremely high 1229k dot resolution, the screen debuts new WhiteMagic technology that uses white pixels in addition to RGB to boost screen brightness. It’s easy to fine-tune your image with a wide range of manual adjustments, whether you’re shooting stills or Full HD video.

Experienced photography enthusiasts will appreciate the unique Control Ring that surrounds the lens body. Allowing smooth, fingertip adjustment of exposure, zoom, Picture Effect and other functions, it makes versatile DSLR-style creative control over your image easily accessible.

Frequently-used functions can be assigned to a handy Fn (function) button for instant access. Memory Recall stores up to three groups of settings for instant recall – a big time-saver when you don’t want to keep adjusting parameters for favourite scenes.

Just like a DSLR camera, there’s a choice of auto and manual focus modes for even greater control over your image. If you’re focusing manually, MF Assist magnifies your image to simplify fine adjustments. There’s also a convenient Peaking function that highlights sharply-focused areas of the image on screen.

There’s a generous choice of artistic options to expand shooting possibilities for enthusiasts and novice photographers alike. It’s easy to fine-tune the look of your image with a choice of six Creative Styles to suit the scene or your personal preference. Picture Effect offers an inspiring choice of 'in camera' effects that can be previewed on the LCD screen, including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and other (Note: real-time preview not available with all Picture Effect settings).

Shared with the latest α range of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture personality-packed photos of family and friends. Cyber-shot does all the hard work, automatically detecting faces and cropping the scene to create tighter, pro-style compositions without sacrificing pixel count.

The newly launched DSC-RX100 is priced at 34,990 and is available at selected Sony Center and selected key camera stores across India.