Samsung Unveils New Design Approach With Galaxy Alpha

BANGALORE: Samsung unveiled its new design approach with the Galaxy Alpha, the latest addition to Samsung’s Galaxy smartphone line. The Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish offering a flagship Galaxy experience. The elegant and sophisticated Galaxy Alpha delivers exceptional performance, making it the optimal convergence of style with cutting-edge technology.

Elated at the launch of new device, Mr. S.K. Kim, Managing Director, Sales, Samsung Electronics, India said, “As the market leader, Samsung has significantly contributed to the market growth by setting new benchmarks in offering the best-in-class technology and products. With the launch of Galaxy Alpha, Samsung is announcing a new design approach to satiate customer demands for an irresistibly stunning and stylish product. This revolutionary product will change the dynamics of the premium smartphone segment in India.”

 “The Galaxy Alpha was built and designed based on the specific desires of the consumers,” said Mr. Asim Warsi, VP, Mobile & IT, Samsung India. “With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device.”
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