Motorola To Launch Moto E 4G In India By May; To Rival Xiaomi, Yu On Price

NEW DELHI: Motorola is hoping to bring Moto E 4G version of its popular affordable smartphone to India by May 2015 and price it under 10,000 in order to compete with brands like Xiaomi and Yu.

Motorola, which was acquired by Chinese technology giant Lenovo from Google last year, sells its devices in India through e—commerce firm Flipkart.

“We expect to launch the 4G version of Moto E in India in the next two months,” Motorola India General Manager Amit Boni said.

Two weeks ago, Motorola had announced the global launch of the 3G and 4G versions of the new Moto E in more than 50 countries in North America, Latin America, Europe and Asia.

The unlocked 4G-enabled handset is available for $ 149.99 (about 9,400) in the U.S., while the 3G version is priced at $ 119.99 (around 7,500).

On the pricing of the devices, Boni said: “We have not decided on the pricing, but my sense is that it will be sub- 10,000.”

The 4G version of the device would compete with the likes of Lenovo A6000 ( 6,999), Xiaomi Redmi Note 4G ( 9,999) and Yu Yureka ( 8,999).

According to CyberMedia Research, iPhone maker Apple was the largest 4G LTE smartphone vendor in India with a market share of 45 per cent in October-December 2014 period.

With increasing usage of data services and telecom players gearing up to offer 4G services (which provides higher speed), handset makers are also lining up devices at affordable price points to tap the opportunity.

Motorola launched the second generation of Moto E, which features Qualcomm Snapdragon processor with a 1.2GHz quad-core CPU and advanced graphics.
 

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