LG launches slimmest monitors in Indian market

LG launches slimmest monitors in Indian market

By Kahuwa Jyoti Das, SiliconIndia   |   Monday, 27 June 2011, 09:23 Hrs
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Bangalore: LG Electronics have launched the 3D Cinema Monitor in Bangalore. They have claimed that these are the world's slimmest LED Monitors and IPS (In plane switching) Monitor and they are the first to bring the 3D monitor in Indian market. With the launch of the new product they have broadened its portfolio in the IT segment.

The monitors are built with FPR technology and it offers a brighter display and clearer images for the viewers. They are built with LG's Image Booster software that enhances the quality of steaming content from various video sites. With the launch of an all new range of monitors, LG expects 8 percent to 10 percent of additional revenue in IT division with a marketing investment of Rs.6.5 crore. Monitors are priced from Rs. 6500 to Rs.16000 and are available at leading retail outlets.

The lists of monitors are,

LG 3D Cinema Monitor: This monitor offers the most comfortable 3D viewing experience. It provides brighter and clearer 3D pictures thanks to Light Boost a thin film covering the screen delivers twice as bright as the conventional 3D. It also offer flexible viewing positions which enable viewers to enjoy clear and bright 3D pictures whether lying down or leaning back in any spot in front of Monitor.

IPS monitor: This technology enables the viewer to have a greater viewing experience. The panel offers almost 180 degrees viewing angle. The panel also offers lesser energy consumption, thus cutting down the cost of electricity to a larger extent. With lesser color shift in the picture, the IPS Panel Technology also ensures that there is lesser fatigue to the eyes which gives a longer strain free viewing experience. IPS monitors are suitable for Medical uses, Graphics users, DSLR users, Gamers and multi user viewing experiences.

LG E 90 Monitors: E 90 is just 7.2mm thick and it boasts an unbeatably slim design and realize vivid picture quality sharpening up blurry edges and adding new zest to dim color through LG's super Resolution function.

LG E 60 Monitor: LG E 60 packed with stunning features such as LED backlighting, the mega contrast ratio, the easy-to-use EZ Control OSD, photo effects and original ratio and a 5 millisecond response time. In line with LG's eco-friendly policy, the E60 monitor series offers a set of eco-conscious features including reduced energy consumption as much as 45 percent less than conventional LCD monitors.

LG E 81 Monitor: LG's LED technology provides a slim profile and delivers amazing brightness, clarity and color detail, as well as greater energy efficiency compared to conventional Monitors. The technology 'Super-Resolution' decreases image blurs and image degradation.

Sanjoy Bhattacharya, Product Group Marketing Head, LG India, said that presently we have 33.7 percent, Standalone Monitor market share and they are targeting to achieve 42 percent by end of 2011.

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