Canon India aims 50% share in full-frame mirrorless camera market
By siliconindia | Monday, 13 July 2020, 04:46 Hrs
With a strategic focus on the new business potential that has emerged out from the current landscape, Canon India aims to capture 50 per cent market share in the full-frame mirrorless segment in India, according to Kazutada Kobayashi, President and CEO, Canon India.
From its key business verticals -- camera, home printers, office printers and commercial printing solutions -- the camera business has been a pertinent contributor to the overall growth of Canon India.
The company has 50 per cent market share in the DSLR category and 45 per cent in the overall Digital Interchangeable Lens Camera (DILC) category.
"Our newly-launched EOS R5 and EOS R6 cameras will be a breakthrough in the full-frame mirrorless camera category in India. We are witnessing tremendous growth in the multiple genres of professional photography and our new cameras will be a perfect fit for professional photographers and cinematographers," Kobayashi told IANS.
According to him, it is a time when all business leaders should come forward to build a better world along with guiding their businesses towards success.
"Every crisis presents an opportunity for businesses to think differently and adapt to the changing landscape. Going forward, we are focused on becoming more agile, changing with new dynamics in the market and evolved customer requirements," said Kobayashi.
The need of the hour, he said, is to aggressively build positive mindshare and revive consumer interest for both the B2B and B2C products.
The consumers are looking forward to technologies that would enable them to boost their productivity to do more during the current situation.
"Work from home and study from home provides a big potential for our PIXMA range of printers in the home segment. We estimate a promising opportunity of 30 per cent printer penetration into potential connected homes with device and network connectivity," the Canon India executive stressed.
In the office printing infrastructure, multi-function devices that can print and scan while having in-built cloud connectivity for document storage will become must-haves for fully equipped home-offices.
"Similarly, there has been an increased focus on the health sector in the country, with significant investments in medical technology. It will be a great opportunity for us to grow further in our medical business," he added.
According to Kobayashi, the high-end camera will further enable the company promote the photography culture in India.
While the EOS R5 caters to the professional segment with its advanced features and specifications, the EOS R6 targets amateur photographers and videographers who want to scale up from their entry-level cameras.
"Both EOS R5 and EOS R6 are one of the most powerful hybrid cameras so far, with features that are revolutionary and incorporated for the first time in the industry as well as in a Canon camera which will be sure to attract the attention of our target audience," Kobayashi told IANS.
EOS R5 will cost Rs 339,995 (inclusive of all taxes) and EOS R6 will be available for Rs 215,995 from next month.
The EOS R5 features 8K movie recording, new 45MP full frame CMOS sensor while the EOS R6 features 4K movie recording and advanced 20.1MP full-frame CMOS sensor.
Both the cameras are equipped with Canon's advanced Digital Imaging Integrated Circuit (DIGIC) X imaging processor and new in-body image stabiliser.
"In the camera segment, the launch of Canon EOS R5 and EOS R6 will be critical in our 2020 growth story. We are hopeful that the industry will pick up the pace once the lockdown is entirely lifted and soon things are back to normal," said Kobayashi.