Apple Slashes Prices of iPhone 6s & 6s Plus in India

BENGALURU: After the price slash of its iPhone 5s, Apple has recently cut down the price of its latest smartphones iPhone 6s & iPhone 6s Plus by 16 percent. Now, the latest iPhone 6s & 6s Plus costs from 52,000-55,000, which means the company slashed around 8,000-9,500 for both models, reports The Economic Times.

The price cuts are across all the variants—16 GB, 64 GB and 128 GB of both models. The average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 percent. It is notable that this is the first time that the price of an Apple flagship has been brought down within two months of launch. These new smartphones are the costliest to buy in India than any other place in the world until now. Analysts said the price cut could re-ignite iPhone 6s and iPhone 6s Plus demand in the coming months.

Shipments have slumped since then and the latest data suggests that imports of the new models fell 62 per cent to 120,000 in November. The latest price cuts come after Apple iPhone 5s prices were slashed for the third time in three months, now starting at Rs 24,999, almost half its September price. The price cuts indicate that Apple maybe trying to revive demand in the October-to-December quarter.
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