8 Cool Ways Mobile Will Get Hotter in 2016

More power to programmatic media buying

Use of technology for buying, selling or fulfilling ads will increase substantially as automation is the future. Marketers will look at alternatives to simplify the media buying process, and programmatic will be the answer. If figures are any indication, programmatic media buying is set to consume 30% of budgets in Southeast Asia as it surpass conventional media buying.

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