Foodys.com
About the Company
Foodys.com was started as a result of the founder’s personal experiences and inconveniences faced while trying to order food from restaurants at home. Most restaurants refused delivery and those who did could never keep up to timely delivery. The year was 2011 and the e-commerce boom had not yet taken off. Seeing opportunity, Naeem Khan, a marketing Communication professional decided to get into the B2C challenging environment of online Food ordering and delivery. As a guest food critic for Times of India, Naeem Khan had reviewed and written about over a hundred restaurants in Hyderabad for Times. His understanding of food as well as customer preferences coupled with experience in consumer behavior paved the way for Foodys to be born. Foodys is a pioneering startup, having launched its services in 2011, much before any other MNC or local large player made debut. The business proposition was clear – Clarity in Receiving Orders, Speed in Delivery.
Services
Foodys.com continuously strives to facilitate its customers through a seamless experience of ordering restaurant food and getting it piping hot, whether it is at home or at office. Company’s 4-click easy to use App is robust and it helps customers find the restaurant of their choice easily. Furthermore, Foodys App is enabled with unique features that allow the customers to pick a restaurant based on their geo-location ensuring speed and efficiency.
Differentiating Factors
The firm’s revenue model is the biggest factor that makes Foodys.com different from its competitors. Foodys ensures parity in terms of discounts received from restaurants and delivery charges levied to the customer. The company does not ask for extraordinary and unreasonable discounts from partner restaurants unlike other similar startups. This results in long standing and mutually beneficial relationships with the firm’s partner restaurants.
With its unique services the company has successfully created a niche for itself in online food ordering and delivery sector. The company success is clearly reflected by its accomplishments which include:
1. Over 1,50,000 successful deliveries
2. Highest AOV (Average order Value) in India at INR 855/-
3. Rated as one of the hottest startups by Economic Times
4. Presented as a successful case study at XLRI, Jamshedpur
Organizational Culture
As a pioneering project, everything for Foodys had to be done from scratch. Be it manpower training, designing a robust and reasonably automated ordering software, publicity and promotions, Foodys took up the challenge of setting benchmark practices in the Food ordering and delivery service. The biggest challenge through the years has been finding the right manpower for growth, especially the delivery boys. Foodys has outsourced its manpower recruitment and training to a MNC of repute and now have a stable and creditable supply of manpower resources. Foodys.com believes that it is their belief and hard work of their team that has helped the company over the past years to meet the expectations of its customers.
Harboring Innovation
The core competency of Foodys.com is ‘Service First and Service Last’ and we achieve this by a proprietary processes system. To meet its inception objectives the company has partnered with the best of the best restaurants, this plays as the major advantage in the growth of the company. The partner restaurants are the finest in town, highly rated and popular. Most of these restaurants are Foodys exclusive partners. Therefore, if the customer wants the best food in Hyderabad, they come to us.
Go-to-Market Plans
Today, a renowned name in food delivery sector, Foodys now plans to launch its services all over the Hyderabad. In the years to come the company also aspire to spread its wings to the other cities of India.
Quick Facts
1. Year of Inception – 2011
2. Funding Information – Not funded
3. Founding Members – Naeem Khan
4. Office Location – Hyderabad
5. Total Headcount – 32
6. Website – www.foodys.com
