This Fintech Startup Is Redefining The B2B Payments with Killer Pricing
Digital Payments are cashless payments that are empowering India during Covid19 times. Paysharp is one of the growing B2B Payment Companies In India. It is utmost necessary to choose the right payment platform for your business.
In this context, Paysharp is one of the leading digital payments platforms for the B2B sector. The company is based out of Chennai and has many value added benefits like simpler payment modes, reduced costs for the digital transactions and providing easier and secure solutions.
Paysharp - A Multifacet Payment Gateway Suite
Paysharp is founded by Krishna Mani and Sathish. Here is the detailed interview of the founders and the insights about the company also.
I am a serial entrepreneur, and PaySharp is my third startup. Earlier co-founded two startups in online assessment and hyperlocal industry. Sathish is my Co-Founder and CTO, and we have known each other for more than seven years.
In today’s world payment gateways are necessary as it provides swiftness to the digital payment transfers
Payment gateways are almost used in all B2C business, but most B2B business stays away from payment gateways due to higher transaction charges, because payment gateway charges in certain percentage per transaction, in B2B business ticket size, are oversized. Hence, transaction charge is very high for example B2B payment ticket size as 1 Lac if they pay 2% per transaction charge they have to pay around INR 2000 per marketing, so they were mostly not using payment gateways. PaySharp provides fixed-fee payment gateway for B2Bs which does not charge based on transaction value, charge only a small flat fee of INR 25 or less per transaction no upper limit, transaction value can be INR 50,000 or 1 Lac or 15 Lac or higher, charge is flat. It is more than 20X cheaper than other payment gateways . Moreover, digital payments plans to expand India’s digital economy growth.
Uniqueness of Paysharp - Leading B2B Digital Payment Platform of India
Our uniqueness is our killer pricing model, a fixed fee per transaction, others payment gateways are charging in percentage-based pricing. We are charging a fixed flat fee. We also do the same working day settlement whereas other payment gateway takes T+3 days to do settlement.
How to choose the best payment gateway in the B2B sector?
Even though we are providing B2B payment gateway, I want to provide an unbiased opinion.
You have answer following questions :
1 What is the average ticket size
2 What could be your margin high margin business or thin margin business
3 What payment methods your customer prefer
4 How fast you want your money in your bank account
5 What is the transaction volume
6 What is the transaction value (very important)
If your ticket size is less than INR 10,000 then payment gateway fee might be INR 200 and settlement time might be T+3 working days if you could bear the transaction fee you could choose any payment gateway.
If your ticket size is high, you don't want to lose on transaction charge, looking for fast settlements, yearly transaction value and volume is high you should consider Paysharp.
How Covid19 has impacted the digital payments industry in India?
Believe me, I am not joking, one of my close friends does only digital transactions in case he handles currency. He washes the currency note and even ironed the currency note. It is undeniable that currency notes could cause infection. After demonitization, covid19 impacted the digital payments and booming the industry, both B2C and B2B digital payments seeing growth.
What are the key features of Paysharp?
We are in process of adding new features, and latest I wanted mention some two features here:
B2B friendly pricing no percentage based pricing flat fee per transaction, another killer feature real time settlements, we already do same working day batch settlements now we introduced real time settlements.
What are major restrictions during transferring large sums of money online through a payment gateway and how Paysharp provides a differentiator to it?
Payment gateways are for small to medium value high volume transactions websites like customer centric websites, checkout happens in 1-3 minutes. Payment gateways support various payment methods such as debit card, credit card, UPI, wallets and netbanking.
UPI and wallets have max limits that do not work for B2Bs, B2B transactions happen via NEFT / RTGS and MPS also used in B2Bs for transactions less than 2 Lakhs. RTGS used since the 80s, NEFT and RTGS are battle tested for B2B payments, I, Paysharp only focus on B2B payments.
What are the various challenges did Paysharp faced?
I don’t want to bore you, challenges are there, challenges are there and challenges will be there, Paysharp is facing challenges and finding opportunities on that.
Who are your competitors, and how are PaySharp performing better than them?
There are numerous payment gateways in today's market. Many payment gateways are Consumer-centric, that means B2C focused. There are quite less number of B2B payment solutions. So, we don’t have direct competitors. Again we have an advantage over the pricing part also as we have kept extremely low pricing of payment transfer which is adaptive to the B2B retail model.
Being an entrepreneur, what challenges do you face?
Honestly speaking, Entrepreneurship is a challenging journey, we don’t know how long it takes to reach the destination. Sometimes we don’t see the goal because the destination will change due to pivot ;). As an entrepreneur, you should learn to enjoy the challenging journey rather than the destination.
How technology is impacting India around, and how payment gateways like PaySharp are changing the shopping experience of B2B eCommerce?
In India, E-Commerce payments modes initially cash on delivery dominated the payment methods then the customer habits changed to debit cards payments. Now, UPI is dominating the market share in B2C payments.
But in B2B payments, NEFT / RTGS are primary payment modes, Pay sharp powering the checkout with payment methods like NEFT / RTGS / IMPS payments and automating the reconciliations and completing the order without manual efforts.
How hard is it to have a work-life balance as a startup founder, and how do you manage it?
As a serial entrepreneur, we see work-life balance as work is life, holidays are for employees we founders work almost all days. I want to quote it, for an incubator who incubated my previous startup.
During the orientation session they told, you have to inform your family members you are doing a startup, work more than anything, so ask them to understand. Luckily we are blessed with good family members. What were the hurdles PaySharp faced during the development of technology? We are working with payments, so we want to choose the right tools and vendors carefully. We tried many tools and evoluted many platforms and carefully picked the right ones, it delayed our development and launch, but it is necessary.
Under the Integrated B2B Model, Paysharp provides a complete solution to B2b business and b2b marketplace. Paysharp believes that digital payments solutions are a complex system of integration of various technologies and it has grown massively in the last couple of years. Moreover, Paysharp has also seen exponential growth in the past few years and plans to expand PAN India in the B2B Payment Solutions sector. With the USP of lowest payment charges and secure payments, Paysharp will soon be the market leader in the b2b payment sector.
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